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The Proper Way to Conduct a Survey

Planning your Survey in Advance can make the Difference

Planning beforehand, before designing and sending a survey will not only save your time and money, it will also ensure that the launching of the business survey proceeds without any problem. As such, you will get quality results from the endeavourer.

Preparing for success in Surveys

Prior to designing and even writing a survey, there are various things that you need to take into considerations.

1.    Figure out why you are writing the survey:  This is among the preliminary steps of writing a professional survey. Understanding the answer you are aspiring to get or the problem you are trying to solve will help you design a better questionnaire. For instance, if you are designing a SurveyForBusiness on what people think about milk, you first need to understand why you are asking such a question and how will the responses suit your purpose.


2.    Select the demographic you are focusing: Before designing the questionnaire, it is vital that you understand the type of people you are addressing. As such, you should first select your target group before writing the questions down. If you are having a number of demographics, it is advisable to design more than one survey, for the various demographics. For instance, if you are running a toy manufacturing plant, the type of questions you ask a 7 year old kid is very different from the questions you will ask a 30 year old parent. Additionally, the way you ask the questions in the business survey is very different for the two age groups. In such a case, you will need to design two different surveys for the different demographics.

3.    Know your population: After understanding the type of demographics you are dealing with, it is important to also determine the number of people you are addressing. Ensuring that you have enough people to answer to your questions ensures that you get reliable and high quality data for analysis. Additionally, the number of people in any demographic you are addressing should be large enough to provide accurate analysis.

A good example is that of a company owner who wants to establish the number of American men who wear ties. To draw dependable conclusions from such a survey, you will need to get enough responses. If the men in the country are 150 million in this case, you will need to sample about 385 men to draw valuable conclusions. If you not sure of the population size, the recommended default sample size is 400.

4.    Consider your timing: When sending a survey, you need to be concerned about who actually responds. Improper timing of the survey can cost you money and time. Additionally, launching your survey at the wrong time can significantly decrease the percentage of your targeted population responding to the business survey. This wrong timing can also impact on the quality of data you get from the survey, hence affect your business decisions. If you are not sure of the perfect time to send the survey, it is advisable to send out surveys and collect the responses for a week. This will help you determine the appropriate time to get the right people to answer the survey.

For instance, a designer seeking people’s opinion on designer dresses is likely to get more valuable resources during the days close to the Oscars than at any other time of the year. Again, if the survey is targeting the young youths who like partying and going to the clubs, it is a bad idea to send them survey questionnaires on a Friday. The design of the survey can also affect the type of answers you get. For instance, if you send out the same questionnaire at 9pm and 9Am, you are likely to get different opinions from an array of respondents. Similarly, a survey on the much someone wants to quit their jobs will give varying results on Monday and on Friday.

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