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10 Ways of Improving the Performance of Online Surveys

How is a quality survey like?

A good online business Survey should offer you reliable, clear, as well as actionable insight, to help you make sound decisions in a business or company. Additionally, great business surveys tend to receive higher quality data and responses as compared to poor surveys. The following tips will help you create e a high quality survey that will receive many high quality responses.

10 steps for a high quality survey

1.    Specify the purpose for your survey

SurveyForBusiness is a survey tool that is web based and packed with top of the notch features, having been designed by renowned market researchers.  The survey questionnaire you create online should enable you to make informed business decisions. The questionnaire should be easy to understand for the respondents and focused on objectives. Before creating the questionnaire, you should first establish:

•    What is the aim of the survey?
•    Why you are formulating the survey?
•    What would you like to achieve with the survey?
•    How you would like to use the collected data
•    The decisions you would like to make with the research findings

We have come across survey campaigns, which could have brought in quality responses and quality data, if only the owner did some planning.

A good example is a software company what functionality they could add, that is helpful to their clients. If such a company used a question like ‘How can we improve our product?’ they would get an array of responses, ranging from add an update button on the recruitment page to make it easier. While this information is interesting, it is not helpful for the product manager, especially if he or she wanted to create a list for the development team using customer input. If the developer of this survey took time to identify his or her objectives, it would have helped him or her determine:

•    Whether he or she is attempting to understand the perception of your customers of certain software and identify areas that need to be improved.
•    Whether he or she would like to know the value of a specific enhancement

Planning a professional survey will ensure that you create the right questions, based on the objectives of the questionnaire.

2.    The survey should be short and precise

Short and precise questions are of high quality and fetch a higher number of responses. As such, it is advisable to focus your survey questions on a certain objective. You may also come up with a master survey that covers multiple objectives. Since human being like things that are short and easy to accomplish, shorter surveys will receive more responses than linger ones. The best way to determine whether the survey is short is to time the first few respondents. At SurveyForBusiness.com, we believe that a short survey should take between five and 10 minutes to complete.

3.    The questions should be simple

Rather than using jargons, you should ensure that the questions are to the point. Not all the respondents will be comfortable with anonymous questions. For instance, at SurveyForBusiness.com, we have across such questions as ‘when lastly did you use our RGS’. The problem with such a question is that not all the respondents know what a RGS is. It is advisable to make the questions simple and direct.

4.    Always use closed ended questions

Closed ended questions are the ‘whether or’ type of questions; they have only two possible answers such as yes or no. they are mostly multiple choice questions, requiring a yes or no answer. Such questions are known to provide quality information and insights. They are the type of questions you need for analysis and collating objectives.

5.    Consistently maintain rating scale questions in the questionnaire

Such questions are a recommended way of comparing and measuring variables. If you decide to use a scale of 1 to 5 in such questions, you should maintain it throughout the questionnaire. To make data analysis easier, it is advisable to use odd numbers in such questions. Changing the scale within the survey may confuse the respondents, leading to untrustworthy responses.

6.    Arrange the questions logically

While formulating a survey questionnaire, you should ensure that the questions flow logically. For instance, you may start the survey with the broad based questions and progress to the narrow scope questions. Basically, it is advisable to gather demographic information first and then ask sensitive questions later on in the questionnaire. The questions asking for contact information should be positioned at the end of the survey.

7.    Test your survey before posting

Prior to sending the SurveyForBusiness, to the target audience, it is advisable to first test it with few members of the targeted audience or even colleagues in the company. This will help you identify the various glitches and shortcomings in the survey.

8.    Ensure that you consider the target audience before sending the survey

Based on recent statistics, the majority of open and clicks on business surveys occur on Sunday, Monday and Friday. Our research findings have also revealed that the quality of responses offered on any SurveyForBusiness is the same, both on weekdays and on weekends. Considering the audience you are targeting is important. For example, if the survey is for employees, it should be given during the business week and at a time that is best suited for the organization.

9.    Send reminders regularly

Sending reminders to people who have not responded to the survey can boost the number of responses. However, this may not be ideal for all the surveys.

10.    Offer incentives to the respondents

An incentive is a wise way of improving the number of responses the survey gets. Many people love getting something for their time. A research by SurveyForBusiness.com revealed that the inclusion of incentives in surveys can boost response rates by up to 50 percent.
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